The Exclusivity of Boutiques and Hotels in Pretoria
The mere mention of the word “boutique” implies exclusivity, for which one expects to pay more, because any product or service that is exclusive is typically produced, offered, reserved, and/or intended for a few select, fortunate recipients, rather than masses or the mass markets. Exclusive goods and services are therefore not mass-produced either; the availability is limited or of limited edition.
Like everything else customer-, client-, or consumer-related, you get that for which you pay. Most people are more than happy to pay a little extra for something that is classified as exclusive, because it represents a greater value for slightly more money, providing that the merchandise or service is true to its description – “exclusive”.
Small Niche Market
Nowadays, “boutique” applies to numerous things that are exclusive and not mass produced, usually luxurious and targeted at niche markets. Originally, a small shop was called a “boutique” by French speakers during the 18th century.
The first boutiques that traded as such in South African cities like Pretoria and Johannesburg were small clothing stores that sold garments, footwear, accessories, and jewellery in styles, designs, and materials that were unlike any merchandise sold by typical retailers or retail group outlets.
While a particular item may have been available in a selection of colours or sizes, the range was limited and probably not to be repeated again, making it highly improbable that others would have the identical item.
Soon all types of boutiques were established for all types of exclusive, luxury goods – cars, furniture, hairdressing, cosmetics, sunglasses, luggage, sporting goods, wines, and a host of other purveyors of designer brands, merchandise, and services that are seen as exclusive and luxurious.
Exclusive Hotels Attain Boutique Status
In the past, hotels in this country were small establishments that were privately owned. Next, the American trend of large hotels belonging to hotel groups entered the hospitality market in large centres such as Pretoria. Trends changed again. Discerning travellers and guests once again sought smaller, more intimate hotels that offered exclusive, more personal guest services and amenities, and their demands were heard. Boutique hotels were the result.
Accordingly, the Tourism Grading Council of South Africa responded by setting down new grading criteria that apply to boutique hotels. These exclusive establishments, such as our 4-star Kleinkaap Boutique Hotel on the outskirts of Pretoria, offer the type of ambience, accommodation, luxury, style, and discreet personal service that sets them apart from their counterparts, each one in a league of its own.
Kleinkaap Boutique Hotel features 34 sound-proofed guest suites, each with its own en-suite bathroom that offers far more than mere private ablution facilities. The air conditioning in all rooms is individually controlled, ensuring that each guest is comfortable in his/her environment.
Attention to detail and thoughtful touches provide our guests with a welcoming, home-away-from-home experience at Kleinkaap Boutique Hotel, exactly as we intended. Features such as duck-down duvets, silky pillows, a choice of preferred bed types/sizes, a surprise snack that accompanies the nightly turn-down of beds, and free access to a guest pantry stocked with freshly prepared daily snacks are examples of the value we place on the “at home” comfort of our guests.
If discreet personal service, warm hospitality, and an exclusive environment is important to you when you’re away from home, arrange your accommodation at Kleinkaap Boutique Hotel in Pretoria.